Home Selling Guide for Powers Realty
Selling your home near the beach? It doesn’t have to be complicated! Check out our guide below.
Step 1: Get professional help.
While you can opt to sell your home on your own, hiring Powers Realty will save you a great deal of trouble. Powers Realty has licensed realtors that have extensive knowledge of trends specific to your area. Powers Realty will give you an honest assessment if we can help sell your home.
Remember that the presentation of your home to potential buyers are in the capable hands of Powers Realty.
Step 2: Get your home appraised.
Powers Realty will perform a thorough comparative market analysis, which will help you determine the price of your home. The following factors can affect its value:
- Its location and views
- Its condition
- The state of the market and the economy
- How it’s marketed
Once we have priced your home, Powers Realty will come up with innovative ways to market it. We will market your home online and in print, to prospective buyers.
Step 3: Prepare your home.
It’s a wise decision to have your home inspected for any issues before marketing it. Getting rid of underlying issues (a poor drainage system, cracked paint, etc.) as early as possible will help boost your home’s value and save you time during the contingency period.
Improving the curb appeal of your home is a plus. The exterior of your home will help set a potential buyer’s first impression of it. Inside the home, you can:
- Renovate or remodel outdated spaces
- Make essential repairs
- Depersonalize your home
- Paint your home in neutral colors
- Stage it
Making improvements or upgrades on important parts of the house (such as the kitchen and bathroom) can also improve its value.
Remember that there are certain disclosures that home sellers and their agents need to complete before selling the home. Some of these are the Natural Hazard Disclosure Statement (NHDS) and the Real Estate Transfer Disclosure Statement (TDS).
Step 4: Market your home.
Once your home is ready, it’s time to market it. Powers Realty makes use of real estate websites such as the MLS, Realtor.com, Zillow, Trulia and social media platforms like Twitter and Facebook.
Aside from online marketing, there are also some traditional ways of marketing it if the market demands it. Powers Realty will inform your neighbors or passers-by that your house is listed for sale by mailing letters and putting an attractive sign in front of your home. Organizing open houses and email blasts to ten thousand potential buyers will also help.
Step 5: Negotiating offers.
After a successful open house and marketing campaign, offers will come in from interested buyers. Consider each one thoughtfully and carefully. Aside from the price they’re offering, take note if the potential buyer has their financing in place and if they have contingencies that they are asking for.
Once you’ve found an attractive offer, Powers Realty will make a counteroffer that represents your best interests, but also takes the buyer’s requests into consideration. When you finally accept an offer, you’ll be signing a contract that will have contingencies specified. Expect to meet these within a stated period of time.
Step 6: Seal the deal.
With a neutral third-party conducting the closing (the escrow company), transaction costs will be paid. All signatures will be collected, and you will collect your net proceeds. Finally, it’s time to let go of your home’s title and house keys and present it to your buyer. Congratulations on a successful home sale!
Powers Realty Marketing Campaign
To help ensure maximum exposure for your property, the following methods of marketing may be applied:
- Advertisement on the Multiple Listing Service.
- Featured in the window of our storefront at 131 Pier Ave in Hermosa Beach, which has thousands of people walking by every day.
- Professional photos with aerial drone shots
- Ads run in the Beach Reporter and Easy Reader Newspapers.
- Advertised Brokers Opens to present your home to thousands of realtors and their buyers.
- Letters, postcards and other frequent mail-outs.
- Property featured on Powers-Realty.com, along with weekly email blasts to 10,000 potential buyers.
- Sharing to Facebook, Twitter, Instagram, etc.
- Full Color brochures describing special features of your home.
- Signage: 24-hour advertising of your property.
- 360 Degree Virtual Tours, if necessary.
- Electronic Lockbox can be used for ease of showing along with security.
Call Powers Realty Now at (310) 944-5313